Legendary Hip-Hop producer Dr. Dre has been tapped to be a part of a $40 million dollar Hewlett-Packard advertising campaign.
The eight-week campaign is titled “Let's Be Amazing” and features Dr. Dre in his recording studio expounding on the benefits of the HP Beats computing system.
In addition to the commercial featuring the Aftermath CEO, comedian Rhys Darby and photographer Annie Leibovitz among others are also scheduled to be featured in the campaign.
“The laptop is the new stereo for a lot of people and that's why we're putting out this computer with incredible sound,” Dr. Dre said of his new notebook PC.
The spots are part of Hewlett-Packard's attempt to redefine itself to their consumer base, in addition to giving the company some “personality and distinction.”
The producer's HP ENVY 15 Beats limited edition notebook PC is a collaboration between Dr. Dre, Jimmy Iovine of Interscope and HP's engineers.
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